← Years 9–10 Creating Digital Solutions

Opportunities for enterprise

A gap in what people need that a solution could fill, plus a way to deliver it to a target market, such as selling an app to students who have no good option yet.

Part of: 9-10 Digital Technologies: Evaluating solutions, impact and innovation — Module 11, QCE Digital Solutions Unit 3 — Interactions Between Users, Data and Digital Systems — Module 3

Understanding Opportunities for enterprise in Years 9–10 Creating Digital Solutions

What it does: The value of a solution is the benefit it gives its users. It is what makes the gap worth filling. An enterprise opportunity needs a way to reach the target market, such as selling through an app store or to schools. An unmet need in a group of people is the gap that a solution could fill. Mia would still need to check it is a real need. Looking at existing competitors shows whether a real gap exists, which is the heart of an enterprise opportunity.

Common mistakes: An enterprise opportunity needs a way to deliver the solution to the target market. Hiding the app from students means it never reaches them. It should be shared or sold, for example in an app store. Existing competitors show what is already on offer and where the gap is. Ignoring them is a mistake. The line should say to check or research other apps.

Class: _____________________  ·  Name: _____________________  ·  Date: _________

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This module's key terms are also in a printable crossword (Modules 6–132) and word search (Modules 6–132).

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Learning
Duo
Which best describes an enterprise opportunity?
A gap in what people need that a solution could fill, plus a way to reach themAny app idea that you personally think is cool
Matches
target_market = everyone
↓
The target market is too broad. A real opportunity names a specific group, such as teenagers who play mobile games, whose need is clear.
Applying
Meanings
Term
enterprise opportunity
Meaning
A gap in what people need that a solution could fill, plus a way to deliver it to a target market, such as selling an app to students who have no good option yet.
Practice
Gap: students have no simple study planner
Testing
Gaps
An enterprise opportunity is a in what
Check Answer
Spots
3Solution: a reminder app
4Share: hide it from students

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Quick Questions

1. Which best describes an enterprise opportunity?
A. Any app idea that you personally think is cool
B. A gap in what people need that a solution could fill, plus a way to reach them ✓
An enterprise opportunity needs a real gap in people's needs and a way to deliver a solution to a target market. Liking an idea is not enough.
2. Mia notices Year 7 students have no easy app to track homework due dates. What is this?
A. Not an opportunity, because apps for students are never needed
B. A possible enterprise opportunity, because there is an unmet need ✓
An unmet need in a group of people is the gap that a solution could fill. Mia would still need to check it is a real need.
3. Which is the target market for a budgeting app made for teenagers with their first job?
A. Teenagers who are earning money for the first time ✓
B. Everyone in Australia, whatever their age or needs
A target market is the specific group of people most likely to need and use the solution. Narrower groups are easier to understand and reach.
4. Before building a new fitness tracking app, what should you check about existing competitors?
A. What similar apps already offer and what needs they miss ✓
B. Nothing, because competitors do not affect a new idea
Looking at competitors shows whether the gap is real and how your solution could be different or better.
5. Which shows the value of a solution to its target market?
A. It saves users time or solves a problem they actually have ✓
B. It has a long list of features that users did not ask for
Value means the benefit users get from the solution. Extra features that nobody needs do not add value.

Match the Pairs

target market → The specific group of people most likely to need and buy your solution, such as Year 9 students who want a study planner
competitor analysis → Checking what similar apps or products already exist, and what they do badly, to find a gap your solution could fill
Value of the solution: it saves users time or fixes a problem they have, which is why they would choose it → value = problem_solved + time_saved
How a solution could be shared or sold: choose a way to deliver it to the target market, like an app store or a school licence → delivery = app_store OR school_licence
target_market = everyone → The target market is too broad. A real opportunity names a specific group, such as teenagers who play mobile games, whose need is clear.
competitors = none, so no gap needed → Having no competitors does not prove there is an opportunity. There may be no demand, or competitors may exist under a different form.

Key Term

enterprise opportunity
A gap in what people need that a solution could fill, plus a way to deliver it to a target market, such as selling an app to students who have no good option yet.

Fill in the Blanks

1. An enterprise opportunity is a gap in what people need that a solution could fill.
Hint: Type the word for something missing in what people need.
2. Students with no good study app are the target market for a new study app.
Hint: Type the two-word term for the group of people you aim your solution at.
3. Other apps that already meet the need are competitors you must compare yours with.
Hint: Type the term for existing solutions that already serve the same need.
4. The value of a solution is the benefit it gives users, such as saving time.
Hint: Type the word for the benefit a solution offers its users.
5. You could share or sell an app through an app store or a school website.
Hint: Type the two-word place where an app can be delivered to users.

Spot the Error

Question 1
A Need: students miss deadlines
B Target market: Year 9 students
C Solution: a reminder app
D Share: hide it from students
Line D — An enterprise opportunity needs a way to deliver the solution to the target market. Hiding the app from students means it never reaches them. It should be shared or sold, for example in an app store.
Question 2
A Need: no good study planner
B Competitors: ignore other apps
C Value: saves time for users
D Sell: monthly subscription
Line B — Existing competitors show what is already on offer and where the gap is. Ignoring them is a mistake. The line should say to check or research other apps.
Question 3
A Gap: no app for local buses
B Market: commuters in my town
C Value: makes users wait longer
D Share: free app, with ads
Line C — The value of a solution is the benefit it gives the target market. Making users wait longer is not a benefit. It should be something like 'saves time waiting'.
Question 4
A Idea: maths tutor app
B Market: retired golfers
C Value: easy help with maths
D Share: sell via school website
Line B — The target market must be the people who have the need. A maths tutor app for Year 7 is aimed at Year 7 students, not retired golfers.
Question 5
A Gap: few cheap repair services
B Rivals: two shops charge $30
C Our price: $50 (cheaper)
D Sell: book online
Line B — Line 3 says our $50 price is cheaper than the competitors. That only works if rivals charge more than $50, such as $80. At $30 the rivals would be cheaper.

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