Opportunities for enterprise

Name:

Date:

Class:

Quick Questions

Shade in the A or B circle for each question.

1. Which best describes an enterprise opportunity?

A Any app idea that you personally think is cool

B A gap in what people need that a solution could fill, plus a way to reach them

2. Mia notices Year 7 students have no easy app to track homework due dates. What is this?

A Not an opportunity, because apps for students are never needed

B A possible enterprise opportunity, because there is an unmet need

3. Which is the target market for a budgeting app made for teenagers with their first job?

A Teenagers who are earning money for the first time

B Everyone in Australia, whatever their age or needs

4. Before building a new fitness tracking app, what should you check about existing competitors?

A What similar apps already offer and what needs they miss

B Nothing, because competitors do not affect a new idea

5. Which shows the value of a solution to its target market?

A It saves users time or solves a problem they actually have

B It has a long list of features that users did not ask for

Match the Pairs

Draw a line connecting each item on the left to its match on the right.

Left column		Right column
1target market		AThe specific group of people most likely to need and buy your solution, such as Year 9 students who want a study planner
2competitor analysis		BChecking what similar apps or products already exist, and what they do badly, to find a gap your solution could fill
3Value of the solution: it saves users time or fixes a problem they have, which is why they would choose it		Cdelivery = app_store OR school_licence
4How a solution could be shared or sold: choose a way to deliver it to the target market, like an app store or a school licence		DThe target market is too broad. A real opportunity names a specific group, such as teenagers who play mobile games, whose need is clear.
5target_market = everyone		EHaving no competitors does not prove there is an opportunity. There may be no demand, or competitors may exist under a different form.
6competitors = none, so no gap needed		Fvalue = problem_solved + time_saved

Definitions

enterprise opportunity

Fill in the Blanks

Complete each line of code by filling in the missing parts.

An enterprise opportunity is a ___ in what people need that a solution could fill.

Students with no good study app are the _____________ for a new study app.

Other apps that already meet the need are ___________ you must compare yours with.

The _____ of a solution is the benefit it gives users, such as saving time.

You could share or sell an app through an _________ or a school website.

Spot the Error

Shade in the letter of the line that contains an error.

Question 1

A Need: students miss deadlines

B Target market: Year 9 students

C Solution: a reminder app

D Share: hide it from students

Question 2

A Need: no good study planner

B Competitors: ignore other apps

C Value: saves time for users

D Sell: monthly subscription

Question 3

A Gap: no app for local buses

B Market: commuters in my town

C Value: makes users wait longer

D Share: free app, with ads

Question 4

A Idea: maths tutor app

B Market: retired golfers

C Value: easy help with maths

D Share: sell via school website

Question 5

A Gap: few cheap repair services

B Rivals: two shops charge $30

C Our price: $50 (cheaper)

D Sell: book online

Answer Key

Opportunities for enterprise

Section A: Quick Questions

B — A gap in what people need that a solution could fill, plus a way to reach them

B — A possible enterprise opportunity, because there is an unmet need

A — Teenagers who are earning money for the first time

A — What similar apps already offer and what needs they miss

A — It saves users time or solves a problem they actually have

Section B: Match the Pairs

target market → The specific group of people most likely to need and buy your solution, such as Year 9 students who want a study planner

competitor analysis → Checking what similar apps or products already exist, and what they do badly, to find a gap your solution could fill

Value of the solution: it saves users time or fixes a problem they have, which is why they would choose it → value = problem_solved + time_saved

How a solution could be shared or sold: choose a way to deliver it to the target market, like an app store or a school licence → delivery = app_store OR school_licence

target_market = everyone → The target market is too broad. A real opportunity names a specific group, such as teenagers who play mobile games, whose need is clear.

competitors = none, so no gap needed → Having no competitors does not prove there is an opportunity. There may be no demand, or competitors may exist under a different form.

Section C: Definitions

enterprise opportunity — A gap in what people need that a solution could fill, plus a way to deliver it to a target market, such as selling an app to students who have no good option yet.

Section D: Fill in the Blanks

An enterprise opportunity is a gap in what
people need that a solution could fill.

Students with no good study app are the
target market for a new study app.

Other apps that already meet the need are
competitors you must compare yours with.

The value of a solution is the benefit it
gives users, such as saving time.

You could share or sell an app through an
app store or a school website.

Section E: Spot the Error

D — An enterprise opportunity needs a way to deliver the solution to the target market. Hiding the app from students means it never reaches them. It should be shared or sold, for example in an app store.

B — Existing competitors show what is already on offer and where the gap is. Ignoring them is a mistake. The line should say to check or research other apps.

C — The value of a solution is the benefit it gives the target market. Making users wait longer is not a benefit. It should be something like 'saves time waiting'.

B — The target market must be the people who have the need. A maths tutor app for Year 7 is aimed at Year 7 students, not retired golfers.

B — Line 3 says our $50 price is cheaper than the competitors. That only works if rivals charge more than $50, such as $80. At $30 the rivals would be cheaper.