Assessing data against the six integrity characteristics
How trustworthy data is. Test it against six characteristics, one at a time: accuracy, authenticity, correctness, reasonableness, relevance and timeliness. Failing any one means it can't be trusted.
Understanding Assessing data against the six integrity characteristics in VCE Data Analytics U4O2
What it does: Bakery sales data is the wrong data for hardware stock planning, so it fails relevance. The source cannot be verified, so the data may not be genuine and fails authenticity. Reasonableness asks if a value is sensible. An age of 212 is impossible, so this data should not be trusted until it is fixed. Relevance means the data suits the purpose. Pizza preferences can't help choose fitness classes, even if the data is otherwise perfect. Correctness checks that data is in the right form and valid for its field. A postcode must be a number, not a suburb or city name.
Common mistakes: An age of 250 is not a believable value for a person, so it fails the reasonableness test. Line 2 should be 'test: reasonableness'. Timeliness is about how up to date data is. The record says 12 but the real shelf count is 9, so the data does not match the real world. It fails accuracy. Line 3 should say FAIL.
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This module's key terms are also in a printable crossword (Modules 26–43) and word search (Modules 1–43).
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