← ACARA Digital Technologies Years 7–8

Data sharing with third parties

A company other than the one you gave your data to, such as an advertiser or analytics service, that may receive your data. Privacy policies often list them.

Part of: ACARA Digital Technologies Years 7–8 — Digital Footprints and Data Minimisation — Module 17

Understanding Data sharing with third parties in ACARA Digital Technologies Years 7–8

What it does: Advertising partners are outside companies. They get data such as your interests so they can choose which ads you see. An analytics provider is a separate company that collects usage data, such as pages visited, for the site owner. A third party is a company other than the one you gave your data to. Advertisers are a common example. Analytics services are often third parties. They get data about how people use a website or app. Reading the policy and checking settings helps you see who gets your data and say no where you can. Giving data to one company does not mean it stays there. The privacy policy lists who else may receive it.

Common mistakes: A comma is missing between the text and the variable p. The line should be print("Shared with", p) so it lists each third party the data is shared with. Python counts the items in a list with len(), not length(). The line should be count = len(parties).

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This module's key terms are also in a printable crossword (Modules 728–751) and word search (Modules 696–770).

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Learning
Duo
You sign up for a game app. An advertising company that you never signed up with receives some of your data. Who is the advertising company?
A third partyThe first party you gave your data to
Matches
Only the app company ever sees my data, so there are no third parties.
↓
The app company may pass your data to other companies, such as advertisers or analytics services. Those companies are third parties.
Applying
Meanings
Term
third party
Meaning
A company other than the one you gave your data to, such as an advertiser or analytics service, that may receive your data. Privacy policies often list them.
Practice
We share your data with third parties:
Testing
Gaps
thirdParty
Check Answer
Spots
2for p in partners:
3 print("Shared with" p)

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Quick Questions

1. You sign up for a game app. An advertising company that you never signed up with receives some of your data. Who is the advertising company?
A. A third party ✓
B. The first party you gave your data to
A third party is a company other than the one you gave your data to. Advertisers are a common example.
2. Which of these is an example of a third party that might receive your data?
A. You, the person who typed in the data
B. An analytics service that counts how people use an app ✓
Analytics services are often third parties. They get data about how people use a website or app.
3. A privacy policy says: 'We may share your data with our partners.' What does this tell you?
A. Other companies may receive your data ✓
B. Your data stays only with this company
'Shared with partners' usually means third parties may get your data. It is worth reading carefully.
4. Where is the best place to find out which third parties get your data from a website?
A. In the website's colour scheme
B. In its privacy policy ✓
Privacy policies often list the third parties, such as advertisers and analytics services, that may receive your data.
5. True or false: Once you give your data to one company, only that company can ever receive it.
A. False, it may be shared with third parties ✓
B. True, data never leaves the first company
Companies can share data with advertisers, analytics services and partners. This is why third parties matter for your privacy.

Match the Pairs

third party → A company other than the one you gave your data to, which may receive that data
We share your data with our partners → Other companies may receive your data, so the policy is naming third parties
An advertiser can be a third party that receives your data to show you targeted ads → Shared with: advertising partners
An analytics service can be a third party that receives data about how people use a website or app → Shared with: analytics provider
Only the app company ever sees my data, so there are no third parties. → The app company may pass your data to other companies, such as advertisers or analytics services. Those companies are third parties.
The policy says 'shared with partners', so my data stays private. → 'Shared with partners' means your data is passed to other companies. It does not stay with the company you gave it to.

Key Term

third party
A company other than the one you gave your data to, such as an advertiser or analytics service, that may receive your data. Privacy policies often list them.

Fill in the Blanks

1. thirdParty = "advertiser" DISPLAY thirdParty
Hint: Type the keyword that shows the name of the outside company on the screen.
2. dataShared = TRUE IF dataShared THEN DISPLAY "Sent to analytics service"
Hint: Type the keyword that starts a decision about whether your data was passed on.
3. partners = ["advertiser", "analytics"] FOR EACH company IN partners DISPLAY company
Hint: Type the keyword that makes the loop visit every outside company in the list one at a time.
4. recipient = "AdCo" IF recipient != "ShopCo" THEN isThirdParty = TRUE
Hint: Type the comparison operator meaning the recipient is not the company you gave your data to.
5. policy = "We share data with advertisers" IF policy CONTAINS "advertisers" THEN DISPLAY "Third party named"
Hint: Type the keyword that checks whether the privacy policy text has a certain word inside it.

Spot the Error

Question 1
A partners = ["AdCo", "Stats"]
B for p in partners:
C print("Shared with" p)
Line C — A comma is missing between the text and the variable p. The line should be print("Shared with", p) so it lists each third party the data is shared with.
Question 2
A parties = ["AdCo", "Stats"]
B count = length(parties)
C print("Third parties:", count)
Line B — Python counts the items in a list with len(), not length(). The line should be count = len(parties).
Question 3
A policy = "We share with ads"
B if "ads" in policy
C print("Advertiser found")
Line B — An if statement needs a colon at the end. The line should be if "ads" in policy: so the program can check whether the policy mentions advertisers.
Question 4
A parties = ["AdCo", "Stats"
B print(parties[0])
C print(len(parties))
Line A — The list is missing its closing square bracket. The line should be parties = ["AdCo", "Stats"] so the list of third parties is complete.
Question 5
A shared = {"AdCo": "ads"}
B shared["Stats"] = "analytics"
C print(shared["Stat"])
Line C — The key "Stat" was never added to the dictionary, so this causes an error. The key must match exactly: print(shared["Stats"]) shows the analytics service.

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