Matching a visualisation to its purpose and audience

Name:

Date:

Class:

Quick Questions

Shade in the A or B circle for each question.

1. A school canteen has sales data. Which audience needs the most detailed visualisation?

A The canteen manager planning next term's orders

B Year 7 students walking past a noticeboard

2. True or false: the same data should always be shown in exactly the same way, whatever the audience.

A True

B False

3. A poster tells Year 7 students that fruit sales doubled this term. Which tone suits this audience best?

A Friendly and upbeat, with short phrases like 'Fruit is a hit!'

B Formal and technical, with long statistical wording

4. A visualisation is made for the school council to decide whether to fund a new sports program. Which level of detail is better?

A Clear figures, labelled axes and a source so the council can check the evidence

B Only a large cartoon with no numbers

5. Which choice shows the audience being considered when presenting the same survey results?

A Giving parents the full raw data table of every response

B Showing parents a one-page summary with key points and a short conclusion

Match the Pairs

Draw a line connecting each item on the left to its match on the right.

Left column		Right column
1audience = "Year 7 students"		AThe tone does not match the purpose. Informing needs a neutral, factual tone, while a pushy, emotional tone suits persuading.
2purpose = "persuade"		Bdetail = "low"
3The same sales data needs a low level of detail for a quick audience, such as a poster for shoppers		CStates why the visualisation is made, which shapes the content and tone chosen to influence viewers
4Tone changes with the audience: a visualisation for young children can use a fun, friendly tone		DThe detail level does not suit the audience. A school board making decisions needs detailed figures, not very little detail.
5audience = "school board" detail = "very low"		Etone = "fun and friendly"
6purpose = "inform" tone = "pushy and emotional"		FNames who will view the visualisation so the content and tone can be pitched at their level

Definitions

purpose and audience

Fill in the Blanks

Complete each line of code by filling in the missing parts.

________ ← "primary students"

IF audience = "experts" THEN ______ ← "high" ENDIF

IF audience = "kids" THEN tone ← "fun" ____ tone ← "formal" ENDIF

data ← "sales.csv" DISPLAY data AS "summary" FOR "public" DISPLAY ____ AS "table" FOR "manager"

purpose ← "persuade" __ purpose = "persuade" THEN tone ← "bold" ENDIF

Spot the Error

Shade in the letter of the line that contains an error.

Question 1

A Purpose: entertain Year 7s

B Tone: formal and technical

C Detail: simple, few numbers

Question 2

A Audience: busy principal

B Detail: every raw data row

C Chart: one clear column chart

D Tone: formal and brief

Question 3

A Purpose: persuade the council

B Message: stay neutral, no ask

C Colour: strong, bold accents

Question 4

A Purpose: inform bus drivers

B Data: bus delay times

C Chart: table of stop delays

D Tone: playful with memes

Question 5

A Data: school recycling totals

B Version A: Year 7s, fun icons

C Version B: parents, memes

D Both use the same data

Answer Key

Matching a visualisation to its purpose and audience

Section A: Quick Questions

A — The canteen manager planning next term's orders

B — False

A — Friendly and upbeat, with short phrases like 'Fruit is a hit!'

A — Clear figures, labelled axes and a source so the council can check the evidence

B — Showing parents a one-page summary with key points and a short conclusion

Section B: Match the Pairs

audience = "Year 7 students" → Names who will view the visualisation so the content and tone can be pitched at their level

purpose = "persuade" → States why the visualisation is made, which shapes the content and tone chosen to influence viewers

The same sales data needs a low level of detail for a quick audience, such as a poster for shoppers → detail = "low"

Tone changes with the audience: a visualisation for young children can use a fun, friendly tone → tone = "fun and friendly"

audience = "school board" detail = "very low" → The detail level does not suit the audience. A school board making decisions needs detailed figures, not very little detail.

purpose = "inform" tone = "pushy and emotional" → The tone does not match the purpose. Informing needs a neutral, factual tone, while a pushy, emotional tone suits persuading.

Section C: Definitions

purpose and audience — The reason a visualisation is made and who will view it. Together they decide the content, level of detail, tone and style, so the same data can look different for different audiences.

Section D: Fill in the Blanks

audience ← "primary students"

IF audience = "experts" THEN
  detail ← "high"
ENDIF

IF audience = "kids" THEN tone ← "fun"
ELSE tone ← "formal"
ENDIF

data ← "sales.csv"
DISPLAY data AS "summary" FOR "public"
DISPLAY data AS "table" FOR "manager"

purpose ← "persuade"
IF purpose = "persuade" THEN tone ← "bold"
ENDIF

Section E: Spot the Error

B — The purpose is to entertain Year 7s, so the tone should be fun and playful. A formal, technical tone suits a different audience. It should be 'Tone: fun and playful'.

B — A busy principal needs a quick summary, so the level of detail should be low (key totals). Showing every raw row overloads them. It should be 'Detail: key totals only'.

B — A visualisation that aims to persuade needs a clear message and call to action. Staying neutral with no ask does not match that purpose. It should be 'Message: clear call to action'.

D — Bus drivers need practical information, so the tone should be practical and direct. A playful, meme-style tone does not suit an informing purpose for this audience. It should be 'Tone: practical and direct'.

C — The same data can be shown differently for different audiences. Parents need a more formal style, not memes (which fit the Year 7 version). It should be 'Version B: parents, formal'.