Goals and objectives of medium and large organisations

Name:

Date:

Class:

Quick Questions

Shade in the A or B circle for each question.

1. Which is a measurable organisational objective?

A Increase online sales by 15% by December

B Become a really successful company

2. A goal is broad and long-term, while an objective is a specific, measurable step towards that goal.

A True

B False

3. Which is the best example of an objective linked to customer trust?

A Make customers happy somehow

B Have zero customer data breaches this year

4. Which statement about profit as an objective is correct?

A Software supports profit by cutting costs and keeping sales systems running

B Software has no effect on an organisation's profit

5. Which objective is an example of growth?

A Keep the same number of users forever

B Add 50,000 new app users in six months

Match the Pairs

Draw a line connecting each item on the left to its match on the right.

Left column		Right column
1objective = "Increase online sales by 15% by December"		AThis is too vague to be an objective because it has no measurable target or deadline, so nobody can tell if it was achieved.
2objective = "Meet all Privacy Act reporting duties"		BA compliance objective, where the organisation sets a target to follow laws and standards that its software must support
3A goal is a broad aim, while an objective breaks it into a specific, measurable target		CTreating compliance as optional is wrong because medium and large organisations must meet legal requirements, and breaking them risks fines and lost trust.
4Customer trust can be set as a measurable objective that secure software supports		Dgoal = "Grow the business" objective = "Gain 5000 new customers this year"
5objective = "Make lots of profit"		EA measurable objective with a number and a deadline, so the organisation can check whether its software helped it succeed
6objective = "Ignore compliance to grow faster"		Fobjective = "Keep data breaches at 0 this year"

Definitions

organisational objective

Fill in the Blanks

Complete each line of code by filling in the missing parts.

____ = "Grow our customer base" objective = "Gain 10000 new users by June"

trustScore = 92 trustTarget = 90 objectiveMet = trustScore __ trustTarget

revenue = 500000 costs = 420000 profit = revenue _ costs

start = 8000 now = 10000 growth = (now - start) _ start * 100

encrypted = True accessLogged = True auditPassed = encrypted ___ accessLogged

Spot the Error

Shade in the letter of the line that contains an error.

Question 1

A goal = "Grow our customers"

B target_users = 5000

C deadline_months = "soon"

Question 2

A revenue, costs = 90000, 65000

B profit = revenue + costs

C met = profit >= 20000

D print(met)

Question 3

A trust_score = 82

B target = 85

C if trust_score <= target:

D print("Objective met")

E else:

F print("Not met yet")

Question 4

A law = "Privacy Act 1988"

B obj = "Comply with " - law

C print(obj)

Question 5

A old = 40

B new = 46

C growth = (new-old) / new * 100

D print(growth)

Answer Key

Goals and objectives of medium and large organisations

Section A: Quick Questions

A — Increase online sales by 15% by December

A — True

B — Have zero customer data breaches this year

A — Software supports profit by cutting costs and keeping sales systems running

B — Add 50,000 new app users in six months

Section B: Match the Pairs

objective = "Increase online sales by 15% by December" → A measurable objective with a number and a deadline, so the organisation can check whether its software helped it succeed

objective = "Meet all Privacy Act reporting duties" → A compliance objective, where the organisation sets a target to follow laws and standards that its software must support

A goal is a broad aim, while an objective breaks it into a specific, measurable target → goal = "Grow the business" objective = "Gain 5000 new customers this year"

Customer trust can be set as a measurable objective that secure software supports → objective = "Keep data breaches at 0 this year"

objective = "Make lots of profit" → This is too vague to be an objective because it has no measurable target or deadline, so nobody can tell if it was achieved.

objective = "Ignore compliance to grow faster" → Treating compliance as optional is wrong because medium and large organisations must meet legal requirements, and breaking them risks fines and lost trust.

Section C: Definitions

organisational objective — A measurable target, such as growth, profit, customer trust or compliance, that a medium or large organisation sets to achieve its goals and that its software must support.

Section D: Fill in the Blanks

goal = "Grow our customer base"
objective = "Gain 10000 new users by June"

trustScore = 92
trustTarget = 90
objectiveMet = trustScore >= trustTarget

revenue = 500000
costs = 420000
profit = revenue - costs

start = 8000
now = 10000
growth = (now - start) / start * 100

encrypted = True
accessLogged = True
auditPassed = encrypted and accessLogged

Section E: Spot the Error

C — A measurable objective needs a number or clear measure. "soon" cannot be measured. It should be a number of months, such as deadline_months = 12.

B — Profit is revenue minus costs, not plus. Adding them overstates profit, so the profit objective would be checked against the wrong figure. It should be profit = revenue - costs.

C — The customer trust objective is met when the score reaches or exceeds the target, so the test should be >=. Using <= reverses the result.

B — Strings are joined (concatenated) with +, not -. The compliance objective text should be built with obj = "Comply with " + law.

C — Percentage growth is the change divided by the old (starting) value, not the new value. It should be growth = (new-old) / old * 100.