Comparing alternative designs with a decision matrix

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Comparing alternative designs with a decision matrix

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Quick Questions

Shade in the A or B circle for each question.

1. What goes in the rows and columns of a decision matrix?
A Design ideas down one side and criteria across the top
B Colours down one side and fonts across the top
2. Which is the best reason to use a decision matrix?
A To make sure your favourite design always wins
B To choose the best design using evidence, not just opinion
3. Each cell in the matrix should contain...
A A score for how well one design meets one criterion
B A paragraph about the whole project
4. Your app must be very easy to use, and that matters most. What should you do?
A Give every criterion exactly the same importance
B Weight the 'ease of use' criterion so it counts for more
5. Design A scores 3 on 'readability', which has a weight of x2. What is the weighted score?
A 6
B 5

Match the Pairs

Draw a line connecting each item on the left to its match on the right.

Left columnRight column
1=SUM(B2:D2) AThe choice is based on personal opinion, not on the matrix scores.
2=C2*3 BDesign | Easy to use | Readable | Total
3Criteria go across the top of the matrix and the designs go down the side C=SUMPRODUCT(B2:D2,B$6:D$6)
4A weighted total multiplies each score by its criterion weight, then adds them DThe total is wrong. 5 + 4 is 9, not 8, so the matrix would give misleading evidence.
5Design A: Easy 5, Readable 4, Total 8 EMultiplies a score by a weight of 3 so an important criterion counts for more
6Final choice: Design B because I like it most FAdds up one design's scores across all the criteria to get its total

Definitions

decision matrix

Fill in the Blanks

Complete each line of code by filling in the missing parts.

1.
=___(B2:D2)
2.
=B2_$B$1
3.
=___(E2:E4)
4.
=SUM(_____)
5.
=IF(E2_E3,"Design A","Design B")

Spot the Error

Shade in the letter of the line that contains an error.

Question 1
A criteria ← Ease, Cost, Look
B designs ← Ease, Cost
C score(Design A, Ease) ← 4
Question 2
A scale ← 1 to 5
B score(A, Ease) ← 4
C score(A, Cost) ← 2
D total(A) ← 4 - 2
Question 3
A scale ← 1 to 5
B score(B, Cost) ← 9
C score(B, Look) ← 5
Question 4
A weight(Ease) ← 3
B weight(Look) ← 1
C weighted ← score + weight
D total ← sum of weighted
Question 5
A criteria ← Ease, Cost, Look
B weight(Speed) ← 3
C weight(Look) ← 1

Answer Key

Comparing alternative designs with a decision matrix
Section A: Quick Questions
Q1
A — Design ideas down one side and criteria across the top
Q2
B — To choose the best design using evidence, not just opinion
Q3
A — A score for how well one design meets one criterion
Q4
B — Weight the 'ease of use' criterion so it counts for more
Q5
A — 6
Section B: Match the Pairs
Q1
=SUM(B2:D2) → Adds up one design's scores across all the criteria to get its total
Q2
=C2*3 → Multiplies a score by a weight of 3 so an important criterion counts for more
Q3
Criteria go across the top of the matrix and the designs go down the side → Design | Easy to use | Readable | Total
Q4
A weighted total multiplies each score by its criterion weight, then adds them → =SUMPRODUCT(B2:D2,B$6:D$6)
Q5
Design A: Easy 5, Readable 4, Total 8 → The total is wrong. 5 + 4 is 9, not 8, so the matrix would give misleading evidence.
Q6
Final choice: Design B because I like it most → The choice is based on personal opinion, not on the matrix scores.
Section C: Definitions
Q1
decision matrix — A table that scores each design idea against each criterion, then totals the scores (weighting key criteria) so the best design can be chosen using evidence.
Section D: Fill in the Blanks
Q1
=SUM(B2:D2)
Q2
=B2*$B$1
Q3
=MAX(E2:E4)
Q4
=SUM(B3:D3)
Q5
=IF(E2>E3,"Design A","Design B")
Section E: Spot the Error
Q1
B — The designs list should hold the alternative designs (Design A, Design B). Ease and Cost are criteria, so they belong on the criteria line.
Q2
D — A design's total is found by adding its scores. It should be 4 + 2, not 4 - 2. Subtracting would punish a design for scoring well.
Q3
B — The scale is 1 to 5, so a score of 9 is not allowed. Every cell must use the same scale, for example score(B, Cost) ← 4.
Q4
C — A weighted score is the score multiplied by the weight (score * weight). Adding the weight would not make important criteria count for more.
Q5
B — Weights can only be given to criteria on the list. Speed is not a criterion, so this line should be weight(Ease) ← 3.