Goals and objectives of medium and large organisations

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Date:

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Quick Questions

Shade in the A or B circle for each question.

1. Which statement best describes a goal of a medium or large organisation?

A A broad aim, such as growing the business or earning customer trust

B A specific measurable target, such as 'cut checkout errors by 5% this quarter'

2. Which is an objective that supports the goal of growth?

A Increase online sales by 10% over the next 12 months

B Become a successful company

3. A retailer wants to keep customer trust. How does secure data help?

A Secure data has no effect on trust, as customers only care about price

B Customers believe their personal and payment details are safe, so they keep buying

4. Which statement about profit and data is correct?

A Reliable, secure data helps an organisation make sound decisions that protect its profit

B Profit is unaffected by whether data is accurate or protected

5. How does data support an organisation's objectives?

A It is only stored for record keeping and is never used to measure results

B It is used to track progress, such as monthly sales figures against a target

Match the Pairs

Draw a line connecting each item on the left to its match on the right.

Left column		Right column
1Goal: Grow market share		AThis is a broad aim, not a measurable objective. An objective needs a clear target, such as a number and a deadline, that data can check.
2Objective: Lift online sales by 10% this year		BA specific, measurable step that supports a goal and can be checked using accurate data
3Customer trust is a goal that depends on keeping customer data secure		CThis wrongly assumes data security has no effect on goals. A breach can cause financial loss and lost trust, which harms profit and growth goals.
4Data supports an objective when it is used to measure progress towards it		DGoal: Keep customer trust by protecting customer records
5Objective: Be a successful company		EA broad, long-term aim of the organisation that its secure data helps it work towards
6Goal: Profit is unaffected if our data is stolen		FObjective: Cut complaints by 15% (tracked in the sales database)

Definitions

organisational goals and objectives

Fill in the Blanks

Complete each line of code by filling in the missing parts.

A ____ is a broad aim, like growth.

An _________ is a measurable step.

Profit and ______ are common goals.

Secure data supports __________.

A data breach harms customer _____.

Spot the Error

Shade in the letter of the line that contains an error.

Question 1

A goal ← "Grow market share"

B obj ← "Be popular"

C data ← "customer database"

Question 2

A IF data is breached THEN

B trust ← trust + 1

C ELSE trust ← trust - 1

Question 3

A goal ← "Reduce profit"

B obj ← "Cut costs 5% by June"

C data ← "sales and cost data"

Question 4

A goal ← "Build customer trust"

B obj ← "Lose 90% of customers"

C data ← "customer survey results"

Question 5

A target ← 1080

B sales ← 1100

C gap ← sales - target

D IF gap < 0 THEN

E PRINT "Objective met"

Answer Key

Goals and objectives of medium and large organisations

Section A: Quick Questions

A — A broad aim, such as growing the business or earning customer trust

A — Increase online sales by 10% over the next 12 months

B — Customers believe their personal and payment details are safe, so they keep buying

A — Reliable, secure data helps an organisation make sound decisions that protect its profit

B — It is used to track progress, such as monthly sales figures against a target

Section B: Match the Pairs

Goal: Grow market share → A broad, long-term aim of the organisation that its secure data helps it work towards

Objective: Lift online sales by 10% this year → A specific, measurable step that supports a goal and can be checked using accurate data

Customer trust is a goal that depends on keeping customer data secure → Goal: Keep customer trust by protecting customer records

Data supports an objective when it is used to measure progress towards it → Objective: Cut complaints by 15% (tracked in the sales database)

Objective: Be a successful company → This is a broad aim, not a measurable objective. An objective needs a clear target, such as a number and a deadline, that data can check.

Goal: Profit is unaffected if our data is stolen → This wrongly assumes data security has no effect on goals. A breach can cause financial loss and lost trust, which harms profit and growth goals.

Section C: Definitions

organisational goals and objectives — Goals are broad aims like growth, profit and customer trust. Objectives are measurable steps toward them. Both depend on secure, reliable data.

Section D: Fill in the Blanks

A goal is a broad aim, like growth.

An objective is a measurable step.

Profit and growth are common goals.

Secure data supports objectives.

A data breach harms customer trust.

Section E: Spot the Error

B — An objective must be a measurable step toward the goal. "Be popular" is vague and cannot be measured. It should be a measurable target like "Add 2000 customers".

A — Customer trust grows when data is secure. The condition should be "IF data is secure THEN", otherwise the ELSE branch for lost trust makes no sense.

A — The goal is to increase profit, and the objective of cutting costs supports that. A goal of reducing profit contradicts what the organisation wants to achieve.

B — An objective must move the organisation toward its goal. Losing customers damages customer trust. The objective should be to keep 90% of customers.

D — The sales objective is met when actual sales are at or above the target, so the gap is zero or more. The test should be IF gap >= 0 THEN.