Matching content to a diverse audience

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Matching content to a diverse audience

Name:
Date:
Class:

Quick Questions

Shade in the A or B circle for each question.

1. Which sentence is better for a Year 7 student reading a school newsletter about a new app?
A Tap the green button to open the app.
B Initiate the application via the primary graphical interface element.
2. True or false: Using lots of technical jargon makes content suit a diverse audience.
A True
B False
3. You are making a poster about a school sports day. Which choice is more inclusive?
A Show students of different ages, abilities and backgrounds taking part
B Show only one type of student winning every event
4. Which is a good way to check that your content works for your audience?
A Ask a sample reader to try it and tell you what is confusing
B Assume it is fine because you understand it yourself
5. Which tone suits a guide for younger students learning to use a school website?
A Formal and complicated, like: 'Users must authenticate prior to access.'
B Friendly and clear, like: 'Click Login to get started.'

Match the Pairs

Draw a line connecting each item on the left to its match on the right.

Left columnRight column
1Plain language AAsk a Year 5 student and a grandparent to read your draft, then note where they get stuck
2Jargon B<img src="team.jpg" alt="Students of different ages and abilities working together">
3Inclusive images and examples show people of different ages, abilities and backgrounds CThis sentence is full of jargon and complex words. Plain language such as 'Click the menu to start the app' would suit more readers.
4Checking with a sample reader finds parts of your content that are unclear before you share it DTechnical words or abbreviations that only experts know and that can confuse a general audience
5Please utilise the dropdown to initialise the GUI. EThe examples leave out girls, different ages, abilities and backgrounds, so many readers will not see themselves in the guide.
6Every example in the guide shows only teenage boys playing sport. FUsing short, everyday words so readers of any age or background can understand the message

Definitions

inclusive content

Fill in the Blanks

Complete each line of code by filling in the missing parts.

1.
Replace ______ with plain language
2.
Use images that show different ages, abilities and ___________
3.
Ask a ______ reader to test your content
4.
Choose a suitable ____ for your audience
5.
IF reader is confused THEN _______ using plain language

Spot the Error

Shade in the letter of the line that contains an error.

Question 1
A audience ← "Year 7 students"
B write the draft
C reader ← "a Year 7 student"
D ask author to read the draft
E fix parts that confuse them
Question 2
A audience ← "Year 7 students"
B say "Initiate file storage"
C say "Press Print to get a copy"
Question 3
A images ← only teenage boys
B for each image in images
C show it with alt text
Question 4
A audience ← "Year 7 students"
B example ← "a school sports day"
C jargon ← ["synergy", "leverage"]
D keep jargon to sound smart
Question 5
A audience ← "Year 7 students"
B reader ← "a professor"
C show draft to reader
D fix parts they find confusing

Answer Key

Matching content to a diverse audience
Section A: Quick Questions
Q1
A — Tap the green button to open the app.
Q2
B — False
Q3
A — Show students of different ages, abilities and backgrounds taking part
Q4
A — Ask a sample reader to try it and tell you what is confusing
Q5
B — Friendly and clear, like: 'Click Login to get started.'
Section B: Match the Pairs
Q1
Plain language → Using short, everyday words so readers of any age or background can understand the message
Q2
Jargon → Technical words or abbreviations that only experts know and that can confuse a general audience
Q3
Inclusive images and examples show people of different ages, abilities and backgrounds → <img src="team.jpg" alt="Students of different ages and abilities working together">
Q4
Checking with a sample reader finds parts of your content that are unclear before you share it → Ask a Year 5 student and a grandparent to read your draft, then note where they get stuck
Q5
Please utilise the dropdown to initialise the GUI. → This sentence is full of jargon and complex words. Plain language such as 'Click the menu to start the app' would suit more readers.
Q6
Every example in the guide shows only teenage boys playing sport. → The examples leave out girls, different ages, abilities and backgrounds, so many readers will not see themselves in the guide.
Section C: Definitions
Q1
inclusive content — Content that suits its audience by using plain language, a suitable tone and examples that include different ages, abilities and backgrounds, so everyone can understand it.
Section D: Fill in the Blanks
Q1
Replace jargon with plain language
Q2
Use images that show different ages, abilities and backgrounds
Q3
Ask a sample reader to test your content
Q4
Choose a suitable tone for your audience
Q5
IF reader is confused THEN rewrite using plain language
Section E: Spot the Error
Q1
D — The draft should be checked by a sample reader from the audience, not by the person who wrote it. The line should be: ask reader to read the draft.
Q2
B — 'Initiate file storage' is jargon that Year 7 students may not understand. It should use plain language, like: say "Press Save to keep your work".
Q3
A — Inclusive images should show people of different ages, abilities and backgrounds. Only showing teenage boys leaves other people out. It should be: images ← mixed ages, abilities.
Q4
D — Jargon makes content hard to understand. It should be swapped for plain words: swap jargon for plain words.
Q5
B — A sample reader should be someone like the real audience. A professor is not a Year 7 student, so they will not show if Year 7s can understand it. It should be: reader ← "a Year 7 student".